Cruise wanted to create a distinct environment for the Men’s Premium Luxury brands in their Aberdeen store.
As part of a development of the Thackerays brand, Thackerays Heritage was created to provide a more formal offer specifically for Men.
Successful independent men’s and womenswear group Choice Clothing, decided to create a childrenswear store and instructed the team to create something timeless, with a natural progression from their other stores whilst retaining some of the key design elements.
TUW were approached by Choice Clothing to create a new flagship concept within the Lakeside Shopping Centre.
The studio worked with the Jewellery brand Orelia to develop their first shop within a shop which launched at the flagship Topshop, Oxford Circus, London.